How do I create a business LinkedIn page?
LinkedIn is the world’s leading platform for professionals and B2B brands. With over 1 billion users, it’s the ideal place to establish credibility, attract talent, and connect with customers or partners.
Here’s how to create a LinkedIn Business Page and make your company stand out.
What Is a LinkedIn Business Page?
A LinkedIn Business Page (also known as a Company Page) is your brand’s professional profile on LinkedIn. It lets you share company updates, post job openings, engage with followers, and build your industry reputation.
You can create one for:
- A small business or startup
- A medium/large organisation
- A personal brand or consultancy
✅ Step 1: Sign Into LinkedIn
Go to linkedin.com and log in with your personal profile.
If you don’t have one yet, click Join now and follow the sign-up steps.
(Note: You must have a personal LinkedIn account to create a business page.)
✅ Step 2: Go to “Create a Company Page”
Once logged in:
- Click your profile icon at the top right.
- Select Create a Company Page from the dropdown.
- Choose your business type:
- Small business (fewer than 200 employees)
- Medium to large business
- Showcase page (for sub-brands)
- Educational institution
✅ Step 3: Enter Your Business Details
Fill in the required fields:
- Page name – Use your official business name.
- LinkedIn public URL – Choose something short and recognizable (e.g., linkedin.com/company/your brand).
- Website – Add your business website.
- Industry, company size, and type – These help LinkedIn recommend your page to relevant audiences.
Upload your logo and a banner image that represents your brand.
✅ Step 4: Write a Compelling “About” Section
Your “About” section is like your business elevator pitch. Include:
- Who you are
- What you do
- Who you serve
- A call to action (e.g., “Visit our site to learn more”)
Keep it concise — around 3–5 sentences — and use relevant keywords to improve discoverability.
✅ Step 5: Add Page Administrators
Invite team members or marketing staff to help manage your Page.
- Go to your Page → Admin tools → Manage admins
- Click Add admin and choose their LinkedIn profiles
- Assign roles (Super Admin, Content Admin, etc.)
✅ Step 6: Publish Your First Post
Share a welcome post to introduce your brand:
“We’re excited to officially launch our LinkedIn Page! Follow us for updates, industry insights, and company news.”
Include an engaging image or short video to boost visibility.
✅ Step 7: Grow Your Audience
Here are some quick ways to grow your LinkedIn following:
- Invite your connections to follow the page
- Share posts from your personal profile
- Encourage employees to list your company on their profiles
- Post regularly (1–3 times per week)
- Use relevant hashtags (#BusinessGrowth, #Leadership, #MarketingTips)
Pro Tips for LinkedIn Success
- Share valuable, educational content, not just promotions
- Highlight company culture with employee spotlights
- Use LinkedIn Analytics to track performance
- Join and participate in industry LinkedIn Groups
- Run LinkedIn Ads to target professionals in your niche
Final Thoughts
A LinkedIn Business Page is more than just a profile — it’s a digital hub for your brand’s professional identity. With consistent posting, meaningful engagement, and a clear brand message, you can attract the right audience and position your business as a leader in your field.
Start today by visiting linkedin.com/company/setup and take your brand to the next level.